This project is a photography-based advertising assignment that combines model photography with an architectural, landscape, or astrophotography background. The goal was to create a visual advertisement for a product, using original photographs and post-production techniques to deliver a final advert. The focus has been on creativity, planning, and visual storytelling, ensuring that the image communicates the message effectively with simple text.

The goal was to create a strong photo in A4 format that connects the functionality of The Arcteryx clothes in the nature. By placing the model on a mountain surrounded by snowy peaks and rugged terrain, the image communicates both comfort and strength — qualities associated with the brand and clothes materials. The simple layout and muted color palette let the landscape and product speak for themselves.

Arcteryx is known for high quality and minimal style, so I have focused on reflecting that in the photograph and advert.