This project is a photography-based advertising assignment that combines
model photography with a landscape background. My goal was to create a visual advertisement for the outdoor clothing brand Arcteryx, using original photographs and post-production techniques to deliver a final advert in A4 format.

The photoshoot took place in the mountain Hinnstein, where the natural light and snow-covered peaks provided the perfect environment to reflect the brand’s identity. My model, dressed in Arcteryx gear, was positioned to create a calm focus and connection to the surrounding landscape.

Arcteryx is known for high quality, minimal style, comfort and strength, so I have focused on reflecting that in the photograph and advert. The final layout was kept minimal, using a structured grid and light technical typography to ensure the photograph remained the main focus. The text placement follows a functional and modern style, with neon-yellow boxes leading the eye.